Corporate Business Segments
Learning Objectives
This article will teach you...
- The difference between 'Business Segment' and 'Corporate 'Business Segment'
- The purpose of 'Corporate 'Business Segment'
- How to create a 'Corporate 'Business Segment’ and a property-level 'Business Segment'
- How to link the two together
What is a Business Segment?
In the hospitality industry, business segments refer to distinct categories or groups of guests. These segments help tailor hotels / venues on their offerings, marketing strategies, and services to meet the specific needs of different types of guests.
'Business Segment' vs 'Corporate Business Segment' in Thynk
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