Corporate Business Segments

Corporate Business Segments

Learning Objectives
This article will teach you...
  1. The difference between 'Business Segment' and 'Corporate 'Business Segment'
  2. The purpose of 'Corporate 'Business Segment'
  3. How to create a 'Corporate 'Business Segment’ and a property-level 'Business Segment'
  4. How to link the two together

What is a Business Segment?

In the hospitality industry, business segments refer to distinct categories or groups of guests. These segments help tailor hotels / venues on their offerings, marketing strategies, and services to meet the specific needs of different types of guests.

'Business Segment' vs 'Corporate Business Segment' in Thynk


Idea

For specific instructions, please refer to the lesson: https://learn.thynk.cloud/courses/take/thynk-admins/texts/55949443-how-can-i-create-corporate-business-segments
in Thynk University! 👩🏻‍🎓 

Make sure that you have signed into the University from Thynk before clicking on the lesson link. 



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